https://www.b3njohnson.com/home daily 1.0 2023-03-13 https://www.b3njohnson.com/sapio daily 0.75 2021-11-30 https://images.squarespace-cdn.com/content/v1/61a53952e0deb77695e6ff77/1638237658402-MLB8WTY3SREOCLIQZWZF/unsplash-image-Oalh2MojUuk.jpg SAP.iO - Go-To-Market & Growth Marketing Leading the Go-to-Market and Growth of SAPs new ventures & technologies, I was responsible for developing the sales and marketing infrastructure to take our exciting new products to market with SAP. In this role I: Established the foundational marketing automation, field enablement, demand-generation and sales methodologies for our portfolio companies – Supporting a 300% increase YoY of customers in FY2020. I held positions on Advisory Boards for incubated ventures in the SAP.iO Venture Studio I established the customer office for the Chief Innovation Officer, orchestrating strategic customer sponsorship, executive customer meetings, and the programmatic execution of high-visibility, strategic customer initiatives. https://www.b3njohnson.com/1blives daily 0.75 2021-11-30 https://images.squarespace-cdn.com/content/v1/61a53952e0deb77695e6ff77/1638238149371-XXBWD6JI6DYFP44TQJDZ/unsplash-image-ETRPjvb0KM0.jpg 1BLives - Founder and Director, Social Impact Venture Lab Starting in 2017, I was responsible for the development and roll-out of our global operations which: Resulted in the investment of >$5m in the acceleration and seed rounds for more than 10 new social-impact ventures. Drove impact for millions globally in areas of sustainability, clinical research, humanitarian aid and disaster response. Generated more than 1,000 investment proposals, engaging more than 10,000 employees, and partnering with hundreds of customers, NGOs and eco-system partners. With a small global team, operating across SAP, I was responsible for the investment thesis, portfolio management, operations, marketing & communications for the initiative, and oversaw the integration with SAPs incubator, SAP.iO https://www.b3njohnson.com/marketingsap daily 0.75 2021-11-30 https://images.squarespace-cdn.com/content/v1/61a53952e0deb77695e6ff77/1638238961707-BS5HWFL30LAF7J2TX2VI/unsplash-image-lFv0V3_2H6s.jpg Marketing at SAP - Head of Strategic Programs, Office of the CMO SAPs continued leadership depends on re-thinking the marketing organization of the future. I was responsible for driving a transformational agenda, helping SAP Marketing to scale new capabilities in digital, insight-driven marketing, sales alignment, content, advocacy and brand. In this role: I orchestrated a global team of more than 30 leaders across SAPs Marketing Organization, overseeing the program offices delivery of strategic change across Brand, Digital, Operations, Portfolio and Demand Management. I delivered the operating model for the initiative, providing leadership with the strategic roadmap to deliver on our transformational agenda. https://images.squarespace-cdn.com/content/v1/61a53952e0deb77695e6ff77/1638239268640-9FCBHKK8VJAEFNW5ND8C/unsplash-image-5QgIuuBxKwM.jpg Marketing at SAP - Senior Manager, Applications & Industries Marketing Reporting to the CMO (Australia & New Zealand), I led all product marketing, demand-generation and brand executions in support of SAP’s Applications Portfolio and Strategic Industries. In this role: I led the market launch of SAPs most important new product launch in more than 20 years, SAPonHANA (now SAP S/4HANA), generating more than 200m in pipeline. I introduced an integrated marketing approach that drove unprecedented ROMI, which supported the market-unit annual growth rate of over 18% YoY https://images.squarespace-cdn.com/content/v1/61a53952e0deb77695e6ff77/1638239091813-X521DLZW7F9QUO1EBL2D/unsplash-image-hpjSkU2UYSU.jpg Marketing at SAP - Director: Integrated Digital, Asia Pacific Japan Driving pipeline, revenue and customer engagement across digital channels, I led engagement across Market Unit, regional and global sales, product and marketing teams including our agency partners. I led brand-building and demand-generation marketing across channels, driving the generation and acceleration of more than $100m in deal pipeline, overseeing teams in Australia, Japan, South-east Asia and India. I led the partnership with SAP sales teams, marketing and agency partners, overseeing the relationship, planning and executions comprising more than $5m of marketing investment.